POSTER


These are the examples of Posters for final year project by my seniors.

Examining Factors Related to Consumer Adoption of Broadband in Kuching Sarawak

• The variables: Affordability, Promotion, Social Influence, Perceived Usefulness, Ease to Use and Customer Variety.

• Methodology: Descriptive Statistic, Pearson Correlation Coefficient, Factors Analysis and Multiple Regression.

Customer satisfaction towards Service Quality of Public Transportation

• The variables: Responsibility, Responsive, Assurance, Empathy, and Tangible.

• Methodology: Descriptive Statistic, Pearson Correlation Coefficient, Multiple Linear Regressions.

The Ethnography of Marketing

A software tool allows researchers to study human behaviors and plot them along dimensions that reveal product and service needs.

Ethnography is most helpful for:

• Achieving a high-level overview of your customers’ environment and the ongoing “pain points” they experience
   
• Identifying important customer “jobs” to be done, and devising an initial product development roadmap
   
• Developing a detailed understanding of how customers perform certain tasks or use specific products, in an effort to identify gaps in product performance and areas for potential improvement and innovation
   
• Establishing a comprehensive set of customer needs (as part of a Voice of the Customer study), by ensuring that what customers do, as well as what they say, is reflected in the final affinity diagram of customer needs
   
• Validating that a new product concept or prototype meets customer needs by placing it with customers and observing their usage in a real-life setting

Advantages

• One of the more widely cited benefits of conducting ethnographic research is that due to the first-hand observation that is involved, usually conducted over an extended period of time, the research can provide extensive and in-depth findings about human behavior. In addition, because ethnographic research relies on observation rather than examinations or predetermined tests, the research can evolve and explore new lines of inquiry.

Disadvantages

• Due to the fact that ethnographic research relies on observation, it often takes a longer period of time to produce thorough and reliable results. Also, because the research is reliant upon the observations of just one or a few people, the conclusions about what the human subjects were doing, saying or feeling could be altered by the observers' cultural bias or ignorance.

  
  

  http://www.businessweek.com/innovate/content/jun2006/id20060612_919537.htm

  http://www.ehow.com/facts_7603988_advantages-disadvantages-ethnographic-research.html

  http://www.ams-inc.com/npd/ethnography.asp

My new Title: Generation Y perception toward product attributes (features, function, and benefits) on smart phone.


This is to know what this generation focus on when approaching smart phone. What were on their mind while purchasing smart phone. what is important to them, is it the benefit of the product, features, or might be the function.

In marketing field, what should they do to offer the customer about the product, will they give a focus on features, but ignore the benefits or function, or the balance in every single aspect.

What is the difference between facts and theory?

• Layman, a fact is something he "knows," and a theory is something that might or might not be true. 

• Scientist, a fact is something that can be tested by anyone with the proper skill and equipment, and that repeatedly and reliably gives the same result every time. 

• A scientific theory is a content of knowledge based on facts that describes their interaction in the simplest possible way. It is subject to change as the body of known fact changes, but always describes the body of fact as accurately as possible. There may be gaps in a theory, but the body of facts must support any tentative conclusions that are drawn. 

• Fact is something that is proven correct and true. Theory is a persons opinion on how something works or happens. fact: -noun 1. something that actually exists; reality; truth: Your fears have no basis in fact. 2. something known to exist or to have happened: Space travel is now a fact. 3. a truth known by actual experience or observation; something known to be true: Scientists gather facts about plant growth. 4. something said to be true or supposed to have happened: The facts given by the witness are highly questionable. the⋅o⋅ry: -noun, plural -ries. 1. a coherent group of general propositions used as principles of explanation for a class of phenomena: Einstein's theory of relativity. 2. a proposed explanation whose status is still conjectural, in contrast to well-established propositions that are regarded as reporting matters of actual fact. 3. Mathematics. a body of principles, theorems, or the like, belonging to one subject: number theory. 4. the branch of a science or art that deals with its principles or methods, as distinguished from its practice: music theory. 5. a particular conception or view of something to be done or of the method of doing it; a system of rules or principles. 6. contemplation or speculation. 7. guess or conjecture.

http://wiki.answers.com/Q/What_is_the_difference_between_facts_and_theory

Inductive Research and Narrow down topic

• Inductive research is by observing the phenomena or factors that occur in influencing UNIMAS students choosing or purchasing handphone.

• There is many factors that influencing customers to purchase product, external (media) and internal (family and friends) factors, marketing influences (advertisement), product (benefits, features, functions), income (internal) and many more. I narrow the customers to students of Universiti Malaysia Sarawak (UNIMAS). The sample will be UNIMAS students. This research will occur in UNIMAS.

Why i choose this topic and Research dimensions

Why i choose this topic? it's a good question, this topic maybe common for some readers, but do you ever wondering what brand of hand phone is popular among university students like U.N.I.M.A.S, is it they purchased it because of need or want, status or the comfortable feelings the using it. How they choose it among  hundred of brands, and many more question to be answer along this research.

• Research dimensions:

          Applied research is a specific aimed at a solving a current experienced problem. Because this an issued             of factors that influencing students in purchasing handphone as a current problem, applied research dimension is a suitable dimension for this research.

• The time dimension in research:

         Cross sectional studies. The data can be gather in period a days of once. 

What Brand are you?

HANDPHONE

• A lots of brand, features, function and style. Nokia, Motorola, Samsung, I Phone, Sony Ericsson, and more, which type or brand that students of U.N.I.M.A.S have the most? why the choose it? is it need? or want? let make a research about it.