Inductive Research and Narrow down topic

• Inductive research is by observing the phenomena or factors that occur in influencing UNIMAS students choosing or purchasing handphone.

• There is many factors that influencing customers to purchase product, external (media) and internal (family and friends) factors, marketing influences (advertisement), product (benefits, features, functions), income (internal) and many more. I narrow the customers to students of Universiti Malaysia Sarawak (UNIMAS). The sample will be UNIMAS students. This research will occur in UNIMAS.