My new Title: Generation Y perception toward product attributes (features, function, and benefits) on smart phone.


This is to know what this generation focus on when approaching smart phone. What were on their mind while purchasing smart phone. what is important to them, is it the benefit of the product, features, or might be the function.

In marketing field, what should they do to offer the customer about the product, will they give a focus on features, but ignore the benefits or function, or the balance in every single aspect.