POSTER


These are the examples of Posters for final year project by my seniors.

Examining Factors Related to Consumer Adoption of Broadband in Kuching Sarawak

• The variables: Affordability, Promotion, Social Influence, Perceived Usefulness, Ease to Use and Customer Variety.

• Methodology: Descriptive Statistic, Pearson Correlation Coefficient, Factors Analysis and Multiple Regression.

Customer satisfaction towards Service Quality of Public Transportation

• The variables: Responsibility, Responsive, Assurance, Empathy, and Tangible.

• Methodology: Descriptive Statistic, Pearson Correlation Coefficient, Multiple Linear Regressions.

The Ethnography of Marketing

A software tool allows researchers to study human behaviors and plot them along dimensions that reveal product and service needs.

Ethnography is most helpful for:

• Achieving a high-level overview of your customers’ environment and the ongoing “pain points” they experience
   
• Identifying important customer “jobs” to be done, and devising an initial product development roadmap
   
• Developing a detailed understanding of how customers perform certain tasks or use specific products, in an effort to identify gaps in product performance and areas for potential improvement and innovation
   
• Establishing a comprehensive set of customer needs (as part of a Voice of the Customer study), by ensuring that what customers do, as well as what they say, is reflected in the final affinity diagram of customer needs
   
• Validating that a new product concept or prototype meets customer needs by placing it with customers and observing their usage in a real-life setting

Advantages

• One of the more widely cited benefits of conducting ethnographic research is that due to the first-hand observation that is involved, usually conducted over an extended period of time, the research can provide extensive and in-depth findings about human behavior. In addition, because ethnographic research relies on observation rather than examinations or predetermined tests, the research can evolve and explore new lines of inquiry.

Disadvantages

• Due to the fact that ethnographic research relies on observation, it often takes a longer period of time to produce thorough and reliable results. Also, because the research is reliant upon the observations of just one or a few people, the conclusions about what the human subjects were doing, saying or feeling could be altered by the observers' cultural bias or ignorance.

  
  

  http://www.businessweek.com/innovate/content/jun2006/id20060612_919537.htm

  http://www.ehow.com/facts_7603988_advantages-disadvantages-ethnographic-research.html

  http://www.ams-inc.com/npd/ethnography.asp

My new Title: Generation Y perception toward product attributes (features, function, and benefits) on smart phone.


This is to know what this generation focus on when approaching smart phone. What were on their mind while purchasing smart phone. what is important to them, is it the benefit of the product, features, or might be the function.

In marketing field, what should they do to offer the customer about the product, will they give a focus on features, but ignore the benefits or function, or the balance in every single aspect.